Campaigns & Concepts
Creator & Producer
Conceptualized and produced the evolution of xoMAN from a recurring editorial franchise into a 15-episode podcast exploring modern masculinity, emotional growth, and relationships through a cultural lens. Oversaw creative direction, guest curation, and production coordination, bringing xoNecole’s storytelling ethos to life in a new medium while expanding audience engagement.
Editorial Lead & Campaign Collaborator
Collaborated on xoNecole’s It Girl 100 initiative, a multi-category digital celebration spotlighting women shaping culture across beauty, business, entertainment, and wellness. Supported concept refinement, story ideation, and editorial coordination, ensuring a seamless alignment between brand storytelling, marketing strategy, and campaign goals.
Editorial Franchises & Series Development
Concept Development, Editorial Direction, & Creative Execution
Developed and launched multiple editorial franchises for xoNecole’s lifestyle vertical, including “Money Talks,” “Dope Abodes,” “How We Met,” “Our First Year,” “Black Girl Wanderer,” and “About Face.” Conceptualized the structure, tone, and visual format for each series to ensure cohesion across written features, photography, and social extensions. Many of these franchises became cornerstone offerings for the brand, reinforcing xoNecole’s editorial identity and deepening reader engagement through recurring storytelling.
Interested in collaborating?